Demi Lovato is all about poking fun at herself as she fast approaches the release of her ninth album.
The 33-year-old singer – who uses both she/her and they/them pronouns – on Aug. 15 revealed her newest offering, "It's Not That Deep," will release Oct. 24. The announcement was paired with the album art, a visual preview of her new music that fans speculate will be "unserious."
In the crowded photo, a nude-appearing Lovato poses in heels in front of a sky blue velvet backdrop as she clutches a fuchsia dress to her body. The garment is straight from the dry cleaner and still in a protective plastic wrap, featuring a "we ❤️ our customers" clothes hanger.
In her Instagram post, Lovato called the extras around her "the most beautifully chaotic scene." There are some office workers in the top left corner, a child soccer player in the forefront, a spotted dog running amok, vest-wearing men playing chess and a crowd of young adults to Lovato's left.
The album announcement started as a fake-out she posted on X that led fans to think she was releasing yet another documentary. But the tease ended up being a self-aware joke about her penchant for exploring heavy topics on film (Lovato reflected on her nearly fatal overdose on "Dancing with the Devil" and the pitfalls of adolescent celebrity in "Child Star").
