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Whatever sorcery Sigalit Gelfand, the CEO of the Institute for Hebrew Literature, used to entice major publishers from across the world to descend on Tel Aviv's literary scene over the weekend should be studied. Or could it simply be the power of Israeli writers? Only a year ago, more than 1,000 figures from the literary industry – including noted authors Sally Rooney and Arundhati Roy – signed a pledge to boycott Israeli cultural institutions that "are complicit or have remained silent observers of the overwhelming oppression of Palestinians."
