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A Haaretz investigation reveals that Netanyahu campaign adviser Israel 'Srulik' Einhorn – who is currently mired in two controversial, high-profile affairs – may have used shell companies to defraud the government and to cheat it out of nearly a million shekels while working on a tourism ad campaign
This story begins with advertising featuring Israeli model Shir Elmaliach. The year was 2016, when Israel still purported to be a significant tourist destination. In an effort to attract visitors from Europe, the Israel Government Advertising Agency embarked on a campaign promoting a tourist package to Tel Aviv and Jerusalem.
