Listed company Star Shine’s HK$70 million investment in the CR7 Life Museum marks its first foray into IP projects
While Hong Kong manufacturers were tackling the havoc caused by US President Donald Trump’s “reciprocal tariffs” earlier this year, Kenneth Tsoi Wing-sing and his daughter were busy launching a museum dedicated to football superstar Cristiano Ronaldo in the city.
Tsoi, chairman of listed firm Star Shine Holdings Group, said in an exclusive interview with the Post that the company’s HK$70 million (US$9 million) investment in the CR7 Life Museum in Tsim Sha Tsui marked its maiden foray into intellectual property (IP) projects.
While conceding that the trade war had affected his manufacturing business, the low-key entrepreneur said the museum project had been a “significant opportunity” for transformation.
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