Kim Jong Un has banned the word 'hamburger' for being too Western, as well as several other Anglicised words.
Tour guides in North Korea's new Wonsan beach-side resort have been advised to avoid using certain words that are popular in the West and its neighbouring South Korea when speaking to foreign visitors.
According to news outlet Daily NK, tour guides have received 'detailed instruction on handling and entertaining tourists, and must memorise slogans and phrases.
'The goal is to teach tourism professionals to consciously use North Korean vocabulary while avoiding South Korean expressions and foreign loanwords.'
The tour guides, who are enrolled in a rigorous state-run training programme, are being instructed to say dajin-gogi gyeopppang (double bread with ground beef) for hamburger and eseukimo (eskimo) for ice cream.
