On a quiet summer afternoon in 2020, a calendar at a mosque in Indian-administered Kashmir caught Muneer Ahmad Dar's attention. It featured a poem written in Kashmiri, the language spoken in the region.
To his surprise, he struggled to read it.
It made him wonder how his generation had slowly drifted away from their mother tongue, as other languages like English, Urdu and Hindi became more widespread.
With that realisation, he launched a social media page - called Muneer Speaks - to preserve and promote Kashmiri culture.
Five years on, his profile has garnered over 500 million impressions across Facebook, Instagram and YouTube.
