For Ava Stratford-Davies, line dancing is more than just a hobby.

The 16-year-old has enjoyed the country dance style since she was seven, following in the footsteps of her mum, grandmother and great-grandmother.

She's one of many line dancers who say perceptions of the dance have shifted dramatically in recent years - from being associated with pensioners, to an explosive social media trend.

Many attribute the boom to country-pop being back in the charts, with mainstream artists like Sabrina Carpenter and Chappell Roan leaning into the genre.

"Country is cool again," says fellow line dancer Natalie Lake.