Watchmaker Swatch
has launched a special edition model in a dig at U.S. President Donald Trump’s punitive 39% tariffs against Switzerland.
Dubbed the “WHAT IF...TARIFFS?” model, the watch face switches the position of the three and nine in reference to the 39% U.S. levy imposed on Swiss imports last month.
Retailing for 139 Swiss francs ($174) and launched on Wednesday, the watch is intended as a limited edition product, a company spokesperson told CNBC.
The model, which is only available in Switzerland, was showing as out of stock on the Swiss watchmaker’s website Friday.
