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Eastman Kodak
’s latest product launch — a line of 1980s-inspired digital toy cameras called the “Kodak Charmera” — seems to have struck a nostalgic chord with consumers.
The palm-sized point-and-shoot cameras, released Tuesday in collaboration with camera company Reto, are already sold out on Kodak’s website and are only available for pre-order at most affiliated retailers.
Weighing 30 grams and measuring 2.2 inches across, the camera is marketed as a functional fashion accessory and comes in seven styles, each with filters that mimic the look of vintage film photography.
