Domestic consumption of textiles and apparel is expected to play a critical role in managing the “temporary dip” in exports to the US because of 50% Trump tariff, said the newly-elected chairman of the Southern India Mills Association (SIMA) Durai Palanisamy in a press release on Thursday.

Though the recent U.S. tariffs have created notable challenges, the industry remains optimistic. Currently, the U.S. accounts for nearly 28% of India’s total textile exports, valued at around $ 11 billion.