Apple unveiled its new line of iPhones on Tuesday, and the iPhone 17 Pro is making a direct appeal to content creators.

The iPhone camera has long checked all the boxes for anything that a casual user might need, making a digital camera obsolete for most consumers. But for millions of content creators — an industry encompassing an estimated 200 million potential customers — it has remained necessary to buy handheld video cameras from companies like Canon, Sony, Panasonic, Nikon, and Fujifilm. Some of these camera brands have spun up entire product lines marketed as “vlogging cameras,” featuring pop-out displays to record selfie videos and compatibility with the common dimensions used for social media.

But the iPhone 17 Pro could finally be the device that makes content creators’ other video cameras collect dust.

At a glance, a key difference here is that the new iPhone 17 Pro’s camera sensor is 56% larger than the iPhone 16 Pro’s. The size of a camera sensor impacts most aspects of a camera’s performance, like low-light capabilities, depth of field, and resolution — so, basically, the specs are simply just better on the new device.

Image Credits:Apple