New iPhones, Apple Watches and AirPods are coming, as Apple stares down tariffs and plays catch-up in AI

CUPERTINO, Calif. — Apple is unveiling a slew of new products Tuesday, from a reshaped lineup of iPhone 17 models to across-the-board updates to its popular smartwatches.

In doing so, the company isn’t just looking to shore up its financials — it’s also hoping that a fresh wave of products can keep customers loyal and locked in ahead of a crucial holiday shopping season, even as the company’s path forward seems to grow increasingly unorthodox. (Tabletop robots, anyone?)