Apple is ready to announce the iPhone 17 line, and this promises to be a bigger launch than most. We’re expecting a major redesign to the cameras and looking forward to an entirely new addition to the lineup: the extra-thin iPhone 17 Air.
Alongside the new iPhones, Apple is likely to update its Apple Watch line. This should be a bumper year, too, with the Apple Watch Series 11, Ultra 3, and SE 3 all making appearances, revamping Apple’s whole wearable line in one swoop. New AirPods Pro 3 should round out the launch, potentially adding heart rate monitoring for the first time.
Everything kicks off at 1PM ET / 10AM PT today, September 9th, and you can watch the event right here:
I’m really asking. It looks very much like the whiz-bang-iest device of today’s Apple event — which starts in less than an hour! — will be a new device called either the iPhone 17 Air or just the iPhone Air. Much will be made of its thinness; there might be a manila envelope. Are you psyched to see it? Totally ambivalent? Filled with rage at the whole concept? Our newsroom is all over the place, I want to know what you think.
There’s probably a lot of market research out there by fancy people who analyze consumer data trying to answer one question: Why do people choose an iPhone? Is it a reputation for better privacy? Long-term reliability? Targeted ad campaigns? I think it’s a lot simpler than anyone wants to acknowledge: Their previous iPhone no longer works.
