Despite strained relations, India-Pakistan matches remain a financial cornerstone for tournament organisers, who aim to maximise their revenues and viewership numbers.
By Hafsa Adil
Hafsa Adil is a freelance multimedia journalist. She tweets @Hafsa_Adil.
The Asia Cup cricket tournament starts on Tuesday, but for tournament organisers, sponsors and cricket fans from India and Pakistan, it won’t be before Sunday, when the two regional superpowers face each other, that the event will spring into action.
Any India vs Pakistan match is considered a marquee event, but the recent conflict between the two countries has brought extra heat to the encounter in Dubai.
