The United States stands to lose about $30 billion in international tourism this year, as the country’s political environment and strong dollar continue to deter foreign travelers from visiting.
In early 2025, the U.S. Travel Association projected foreign travel spending would rise to $200.8 billion this year.
However, noting a “sharp and widespread” drop in arrivals, the World Travel & Tourism Council in May projected international visitor spending would drop to $169 billion for the year.
The lost revenue is set to benefit other countries — notably Canada and Latin America — as travelers seek out other destinations or decide to stay within their own countries or regions.
In the first half of 2025, Canadian arrivals to the U.S. fell nearly 18% year on year, representing a drop of more than 1,750,000 visits, according to the U.S. International Trade Administration.
