How a Swiss-Moroccan entrepreneur built a ‘kingdom’ out of scattered plots in Switzerland
How a Swiss-Moroccan entrepreneur built a ‘kingdom’ out of scattered plots in Switzerland
Jonas Lauwiner, 31, has become a controversial figure by proclaiming himself “King of Switzerland”
Former IT professional turned obscure Swiss land law into basis for a self-declared empire
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15 May 2026
LONDON: As self-proclaimed King of Switzerland and, to give his full titles, Emperor of the Lauwiner Empire, Grand Master of the…
Jonas Lauwiner was widely dismissed as an eccentric when he crowned himself king of Switzerland in 2019 and used a loophole in…
Entrepreneurship is his calling but to pursue his dream he had to leave Switzerland for China.
OPINION. Acte politique déguisé en analyse historique, le nationalisme méthodologique du dernier ouvrage de Markus Somm opère un…
But its billionaires threaten to flee if there is another attempt to fleece them
“You can buy high-end commercial watches almost everywhere, but for anyone who’s a true connoisseur, they go to Switzerland."
