Forget porridge, muesli or even a fry up: over a million Gen-Z Brits are tucking into chips for breakfast six times a week, according to a new poll.
A survey of UK adults conducted last month found that nine per cent of Gen Zers, or more than a million of them, are eating fried spuds first thing in the morning for more than half of the week.
And almost a quarter of 13-28-year-olds - the current Gen Z age bracket - confess to having them at least twice a week as their first meal of the day.
Sixty per cent of Gen Z want to see fried potatoes included in meal deals too - suggesting they want them in every meal of the day.
The research of 2,000 adults conducted by Censuswide on behalf of supermarket Iceland, also found that more than one in ten millennials - 13 per cent - had chips twice a week for breakfast, as did three per cent of Generation X.
