‘They’re toxic but popular’: businesses wary as they head to Reform’s party conference

Nigel Farage will be wooing corporate guests at the NEC in Birmingham as his party aims to build on recent successes

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ags, booze, hunting and cryptocurrency: if the brochures for the Reform UK conference in Birmingham are anything to go by, executives turning up to see Nigel Farage’s party will find an eclectic mix.

Starting on Friday, the party leading the opinion polls will hold its “next step” conference at the National Exhibition Centre, with a plan to show UK plc that it is the next party of government.

Attendees are expected to include JCB, TikTok and Airbnb, at an event where sponsorship packages priced up to £250,000 have been offered – all including booze, VIP access and branding opportunities. The party said it expected to welcome “hundreds” of businesses.