Seven of the top 10 entertainment franchises trending with Gen Alpha movie-goers are video game properties like Roblox and Minecraft
Want to get Generation Alpha into cinemas? Look to video games.
Kids still like to go to the movies, according to a new research report, but the franchises they care about are not the traditional Hollywood popcorn fare.
Seven of the top 10 entertainment franchises that the youngest generation of movie-goers cares about are video game properties, according to a recent study by the US-based National Research Group (NRG).
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