As advanced models like DeepSeek’s R2 become more sophisticated, UBS expects ‘to see more monetisation’

“2026 is the year of agent monetisation in China,” said Sundeep Gantori, an equity strategist at UBS Global Wealth Management CIO, on Thursday. As advanced models like DeepSeek’s R2 become more sophisticated, “we expect to see more monetisation”, he added.

AI agents are widely considered to be the next evolutionary stage of generative AI and some of the largest tech companies in the world, like Google and OpenAI, have been hotly competing in the space. On Wednesday, German translation start-up DeepL said it launched an AI agent that can complete “repetitive, time-intensive tasks across a wide variety of functions”.

Your personal data will be processed and information from your device (cookies, unique identifiers, and other device data) may be stored by, accessed by and shared with 88 TCF vendor(s) and 20 ad partner(s), or used specifically by this site or app.

Some vendors may process your personal data on the basis of legitimate interest, which you can object to by managing your options below. Look for a link at the bottom of this page or in the site menu to manage or withdraw consent in privacy and cookie settings.