They are the UK's leading eco-friendly cosmetic brand whose sale of fizzy bath bombs and glittery soaps is often overshadowed by their preaching and protests.
And Lush took its most extreme action yet yesterday as the high street firm shut down its website and closed all of its UK stores in a pro-Palestine statement of solidarity.
The firm shared a striking solo image declaring 'Stop starving Gaza' in Palestine colours, adding: 'We are closed in solidarity.'
It is a drastic measure for a company willing to put their profits to one side to highlight the plight of the people of Gaza. In a statement, they noted that they know 'many of our customers share the same anxiety about the current situation in Gaza'.
Founded in 1995, Lush says it has been 'driven by innovation and its ethics'. But in a contradiction, it refuses to refer to itself as an 'ethical company' - arguing companies who try not to damage people or planet is 'normal business-as-usual'.
