212 Off-Road Vehicle plans to offer a slate of petrol-powered and electric vehicles in an effort to capture overseas growth
Jeep maker 212 Off-Road Vehicle, a unit of Beijing Auto Works (BAW), has set its sights on overseas markets as it banks on the country’s automotive supply chain to design and assemble high-performance products.
The company, based in Qingdao, a coastal city in eastern China’s Shandong province, plans to offer a slate of petrol-powered and electric vehicles (EVs) to customers in Europe, the Middle East and Southeast Asia, hoping they can generate 40 per cent of sales as early as 2028, CEO Lu Yunran said in an interview last week.
“As a unique product category, Chinese-made off-road vehicles are also going global in a determined effort to promote our development and manufacturing capabilities,” he said. “The 212 brand will mobilise resources to advance our foray into foreign markets.”
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