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CNBC’s Jim Cramer told investors on Wednesday why he thinks Apple is set for success in the Big Tech realm even without its own advanced artificial intelligence technology, saying peers like Google will shell out for prime access to the iPhone maker’s enormous user base.

“Yesterday, Apple had no cards. Today they have all of the cards,” he said. “Turns out Apple always had an AI strategy: pay to play. You pay them, not they pay you.”

Wall Street has been pressuring Apple to reveal a strong AI strategy, worried it’s falling behind as other tech companies spend billions on data centers and Nvidia