Dynamic pricing has drawn complaints in other areas
Start of sales process for tournament will begin next week
Fifa has confirmed that it will employ dynamic pricing for tickets to the 2026 World Cup from the beginning of the sales process, which starts next week. The system was also used for this year’s Club World Cup and, in the UK, drew widespread complaints from fans buying tickets for Oasis’s comeback tour.
The use of dynamic pricing was one of a few new details Fifa officials discussed around ticketing for the World Cup one week before sales open, including the first collection of prices. The cheapest tickets will start at $60 (£44), with the most expensive, for a prime spot at the final, starting at $6,730 (£5,760). Fifa did not provide any price points in between those two.
Dynamic pricing means that those starting prices can, and probably will, rise significantly. This will be the first men’s World Cup to use the scheme, in which the ticket prices are adjusted by the seller to reflect demand – similar to the way surge pricing works for rideshare services.
