ISLAMABAD: On a late August night, Faraz-ul-Hassan, a banker by profession, digs into a plate of fresh, crispy broast with fries, buns and soft drink along with his colleague, Taimoor Abbasi, at a dimly lit shop tucked in the corner of an old building in Islamabad’s Blue Area.

From roadside stalls serving late-night crowds to established eateries drawing loyal diners in the Pakistani capital, the crispy, golden-brown delicacy has cemented its place as a national favorite and continues to dominate the Pakistani culinary landscape.

To understand the secret behind chicken broast’s enduring popularity, Arab News spoke to fans across the Pakistani capital, and each had a different reason. Students called it “affordable,” youngsters raved about its crispy outer layer, and older residents said the dish has a nostalgic pull to it.

“It’s flavorful and so tender on the inside,” Abbasi, 37, told Arab News at the Blue Area shop. “We love this place and their broast.”

Fried chicken is not a new concept. Globally, brands like Kentucky Fried Chicken (KFC) have turned it into a fast-food phenomenon since the 1930s, when Col. Harland Sanders, an American businessman, began experimenting with frying chicken in a pressure cooker.