The fourth installment in the automaker’s Master Plan series seizes on flashy new buzzwords: sustainable abundance. But it can’t ignore the realities of its declining business.
Tesla’s latest “Master Plan” makes a few things clear right out of the gate: the company that was once known for accelerating the push toward a brighter future by popularizing electric vehicles and renewable energy is no longer interested in that quotidian stuff. Now, it’s all about artificial intelligence, humanoid robots, self-driving cars, and the new buzzy catchphrase that is currently lighting up the tech world: “sustainable abundance.”
At a breezy 983 words, Master Plan 4 is the shortest entry in the company’s ongoing series of mission statements. It’s the first one to be posted on X, Elon Musk’s social media platform, rather than on Tesla’s website. And it reads like it was written by the platform’s chatbot, Grok, with repeated use of em dashes and a suspiciously utopian tone about the future of AI and robotics.
But is it actually AI generated? It hardly matters, because the substance of the Master Plan is so vague, so empty, and so devoid of concrete proposals that it barely casts a shadow.
Here’s a sample:
