Sept. 2 (UPI) -- A Georgia nonprofit earned its third Guinness World Records title by playing a game of kickball that went on for 52 consecutive hours.
Men Opposing Sex Trafficking, or MOST, gathered 27 men and 13 women to start a game of kickball at 8 a.m. Friday in Fairburn, Ga., and the game continued for 52 straight hours.
Bruce Deel, founder and chief executive of MOST, said the record attempt raised more than $200,000.
"Ultimately, our objective is to raise awareness about the scourge of sex trafficking and provide the tools for everyday people to help stamp it out," Deel told WSAV-TV. "And as we have become known for these grueling physical challenges over the last 12 months, we have seen a spike in interest and raised over $800,000 to drive our core mission."
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