In the backdrop of a 50% tariff levied by the United States on Indian exports to that country, a three-month-long ‘Atmanirbhar Bharat Sankalp Abhiyan’ (self-reliant India resolution campaign) will be launched on September 25 in States ruled by the National Democratic Alliance (NDA) to motivate people to buy locally made goods.
The campaign will begin on the birth anniversary of Pandit Deen Dayal Upadhyay, and culminate on December 25, the birth anniversary of the late former Prime Minister Atal Bihari Vajpayee. Organisations working in different sectors, including industry and trade, will be roped in. Events to spread public awareness will be organised in coordination with social organisations, influencers, and celebrities.
