TOKYO, Sept. 1 (UPI) -- Toy fans of all ages and industry professionals braved the searing heat of August's final weekend to attend the 2025 International Tokyo Toy Show and see the latest trends in the marketplace.
The Japan Toy Association sponsored the event held at Tokyo's gargantuan Big Sight exhibition center, with 200-plus vendor companies displaying more than 30,000 toys, some of them yet to be released. While this year's attendance is still being tabulated, the 2024 event drew more than 80,000 attendees.
The four-day show, which ran Thursday through Sunday, was divided into two days for industry professionals and two days for the public.
Toys are still big business in Japan. Despite a declining national birthrate, the nation's toymakers racked up a revenue increase in fiscal 2004 of roughly 8% over fiscal 2023, achieving record high earnings, according to JTA data.
Akihiro Sato of the Tokyo Japan Toy Association chapter said that fully grown spenders with bigger wallets are, in part, driving those earnings.
