Miss England is controversial at the best of times, not least for its now-banned swimwear round.
Each year, models who make it to the semi-finals have to choose categories to compete in to secure a place in the final.
The choices include the Bare Face round, where contestants are judged on their looks without make-up, and the Talent round, in which they showcase a special skill.
Now, the pageant is causing a stir after introducing an AI round – in which contestants have to get as many bookings as they can for an AI-generated version of themselves.
Only three of the competition's 32 semi-finalists have decided to enter. Many are unsure whether it would help or hinder their chances of winning a place in the final.
