UserEvidence Acquires Zealot and Raises Additional $7 Million to Redefine Customer Advocacy and Proof in the GTM Era

New acquisition and funding round fuel development of the most complete customer marketing platform for B2B revenue teams

JACKSON, Wyo.–(BUSINESS WIRE)–August 28, 2025–

UserEvidence, the leading customer evidence platform for go-to-market (GTM) teams, today announced it has acquired Zealot, a fast-growing advocacy and reference management platform. The news comes alongside a fresh $7 million funding round led by existing investors, bringing total funding to $21 million.

Together, these milestones represent a major leap forward in UserEvidence’s mission: helping B2B marketing and sales teams close the growing “Evidence Gap” with always-on, trustworthy customer proof across every stage of the funnel.

“The go-to-market playbook is being rewritten in real time,” said Evan Huck, CEO of UserEvidence. “Outbound is flooded with AI-generated noise. Paid media’s losing steam. And buyers? They’re more skeptical than ever. They want credible, specific proof before they’ll even consider buying. This acquisition gives our customers a true end-to-end engine to collect, activate, and deliver that proof where-and when-it matters most.”