After four months of anticipation, particularly among those who fancy themselves football fashionistas, the NFL and Nike revealed their new “Rivalries” uniforms Thursday morning – kits that make a departure from the fairly conservative looks the league has featured for most of its hundred-plus years of existence.
Effectively cousins to the NBA’s popular "City Edition" uniforms or Major League Baseball’s "City Connect" jerseys, the "Rivalries" unis present looks – if ones that may not be embraced by traditionalists – that will make the AFC East and NFC West teams that wear them this season pop for viewers while attempting to celebrate the local ethos of those clubs.
"Everyone loves good rivalries, which have the power to connect and transform athletes, fans, teams and entire communities," Nike relayed in a press release regarding the uniforms it first teased on the second day of the 2025 NFL draft.
"The 2025 Rivalries uniforms will celebrate storied local traditions and unite fan communities with designs unique to select cities and teams.
"The designs are rooted extensively in the legacies and inspirations true to each team, serving as authentic, competitive expressions of community pride while giving athletes and fans an opportunity to connect like never before."
