Foundation is the first step of most makeup routines, so it makes sense you want a product that’s nice to your skin and layers well with other products. Fans of It Cosmetics CC+ cream full coverage foundation (with SPF 50!) recommend this option for softening fine lines and wrinkles, protecting their face and giving their face a glowy “glass-like” appearance.
Deemed a “seven-in-one” product, the brand claims that this cream functions as a full-coverage foundation, anti-aging serum, facial sunscreen, color corrector, concealer and smoothing and hydrating agent.
Many reviewers note that they’ve converted to It Cosmetics CC+ cream full-time after trying everything “from drugstore to high-end” — citing how much better its finish is.
“The finish goes on like glass,” one wrote. “...I love the subtle illumination it provides, and it lasts all day without touch-up.”
“Lightweight, comfortable, good coverage, easy to apply evenly, evens out the redness in my skin, healthy glow,” one wrote. “It is pricey, but it’s also probably one of the best foundations I’ve ever used. I like it better than Laura Mercier and Ilia for comparison.”
