DUBAI: American-Dutch-Palestinian model Gigi Hadid, founder of knitwear brand Guest in Residence, unveiled this week the brand’s autumn 2025 collection through a nature-themed campaign shoot.
The images, which Hadid shared on Instagram with the caption “Welcome to Camp GIR, introducing @guestinresidence Fall ’25,” were captured in an outdoor setting surrounded by dense forest greenery.
The shoot included scenes by a wooded creek, inside a rustic cabin and in a canoe on calm water.
The collection features an array of seasonal knitwear pieces including sweaters, scarves, jackets, cardigans and layering essentials.
Textures vary from chunky cable knits to finer ribbed styles, styled with relaxed denim, tartan skirts and outdoor accessories including rubber boots and bandanas.
