Jesse Watters on Tuesday explained the formula for keeping Fox News viewers “until they die” in an oddly candid moment. (Watch the video below.)
The Fox News host and colleagues on “The Five” were piling onto right-wing outrage over the Cracker Barrel’s now-scrapped logo change when Watters shifted the conversation to his own employer.
“They tried to make it younger but Cracker Barrel is for old people,” he said. “It’s like trying to sell reverse mortgages to young people, or gold, or Relief Factor ― all the things we sell on Fox. You just have to keep your audience happy with what they’re used to. That’s why people will be watching Fox until they die.”
One viewer called Watters’ remark a “self ... own” and another snarked that he “spoke the truth for once.”
“Master of irony,” an observer added.
