MarketWinch provides a comprehensive ecosystem of solutions for companies in the medical and healthcare fields, with the goal of helping them enter the American market: "Companies that supply medical products to hospitals in the US must ensure that everything arrives on time – and optimally"
Most startups in the medical and healthcare sector sooner or later turn their attention to the American market. For young startups and established organizations alike, the economic importance of the US is enormous: it is one of the most developed, profitable, and largest markets in the medical device and healthcare world. However, the journey across the Atlantic – to successfully penetrate the American market – involves a variety of daunting challenges.
"Logistics are critical to the success of any company – whether it's a startup or an established organization", says Ron Melts, CEO of MarketWinch, an operational commercial accelerator for companies in the medical device and healthcare sectors. "Consumable medical devices, such as bandages or syringes, are products that medical staff need all the time", he adds, "A hospital simply cannot afford to run out of sufficient inventory. And that is why companies supplying medical products must ensure that everything arrives on time – and optimally".
