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Even Confucius is getting in on China’s “blind box” craze.
At the main temple in Beijing to China’s greatest sage, the souvenir shops sell a range of “blind boxes,” gifts packaged in such a way that buyers don’t know exactly what variety of the item they’re purchasing until after they commit.
One popular blind box at the store is an ice cream treat with a blessing from Confucius. Worshippers pay $4.50 and, only after unwrapping the dessert, read that they are a top student or are destined to have a splendid future.
The mania over mystery boxes is catching on across the economy with everyone from travel agents to supermarkets offering their own versions. Fliggy, Alibaba Group
