After government calls to limit self-destructive price cuts, postal regulators have raised fees in some of the country’s busiest delivery hubs

And starting in August across Guangdong province, another major e-commerce centre, minimum rates were increased by 0.4 yuan, Guotai Haitong Securities said in a note on Friday.

The price adjustment primarily affects e-commerce clients and will have little impact on individual consumers, the Shanghai-based business news outlet Yicai reported on Monday.

“The anti-involution drive will expand, with more regions likely to follow,” the Guotai Haitong note said.

In a meeting chaired by President Xi Jinping on July 1, the Central Financial and Economic Affairs Commission said Beijing needed to “lawfully regulate” this “disorderly low-price competition” while guiding companies to “improve product quality” and “promote the orderly exit” of outdated capacity.