RIYADH: By the time the second and final day of the New Global Sport Conference 2025 ended in Riyadh, the city had truly come alive.
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Leaders, influencers, creators and gamers all shared one clear message: Saudi Arabia is not just hosting the conversation on the future of gaming and esports — it is shaping it. With electric energy buzzing through every corridor, the closing day felt less like an ending and more like a launchpad for what is to come.
As Peter Moore, former CEO of Liverpool FC, told Arab News: “Saudi Arabia is the only country in the world that has an esports strategy as part of Vision 2030.” Speaking during one of the sessions, he added: “Esports will open the Kingdom’s arms to the world … I leave here blown away by what this country can do.”
Among the many standout discussions was “Content for the Next Generation: Revolutionizing Platforms, Formats, and Fan Engagement,” where Toshimoto Mitomo, chief strategy officer at Sony, spotlighted the impact of the MENA Hero Project — a program that has already drawn more than 200 applications from local developers and is now helping five projects prepare for commercial launch.
