Based on the Chinese literary classic Journey to the West, Nobody is a huge hit in China that has made over a billion yuan at the box office
Just like the widely acclaimed 3D animated film Ne Zha 2 before it, Nobody – a breakout box office hit in China this summer – draws its inspiration from a Chinese literary classic, namely Journey to the West.
Mining China’s vast cultural heritage is proving to be a winning formula for the local entertainment industry.
Still, that alone cannot fully explain the popularity of the 2D animated film, so what else has helped contribute to its success?
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