Powered by vibrant programming and cross-border partnerships, the ASEAN Film Festival 2025 celebrates global storytelling and spotlights Hong Kong’s pivotal role in connecting ASEAN economies, mainland China and Belt and Road countries.
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Beyond economics, efforts to enhance connections focus on promoting people-to-people ties through cultural exchanges, and tourism. Cinema, in particular, serves as a powerful tool for cross- cultural connection.
In line with China’s 14th Five-Year Plan, which envisions Hong Kong as a global arts and cultural hub, the Hong Kong-ASEAN Foundation launched the ASEAN Film Festival (AFF) to elevate regional cinema and engage the city’s youth. Now entering its third edition, AFF extends its scope beyond the ten ASEAN member states to include Belt and Road partners such as Egypt, Hungary, Kazakhstan, and Türkiye, supported by the Belt and Road Office of the Hong Kong SAR Government.
An opening ceremony of AFF 2025 held in early August was attended by esteemed guests, including Mr Liu Guangyuan, Deputy Director of the Liaison Office of the Central People’s Government in the HKSAR, Mr Pan Yundong, Deputy Commissioner of the Office of the Commissioner of the Ministry of Foreign Affairs of the People’s Republic of China in the HKSAR, Miss Rosanna Law, Secretary for Culture, Sports and Tourism of the HKSAR and other government officials, and the Consuls-General or representatives of 14 countries along with representatives from co- presenters, venue partners, and supporting organisations.
