The bank’s brand campaign encourages purpose-driven living, championed by Paralympian Ho Yuen-kei
Devising ways to help individuals pursue their aspirations requires innovative solutions that challenge employers to support the ambitions of their staff. Since its inception, OCBC has made considerable efforts to help people and communities realise their aspirations, right across the business and societal spectrum.
In the spirit of creating a tangible positive impact, OCBC Hong Kong has launched a new brand campaign that places individual purpose and community at its core. The “Aspiration Leave” initiative invites members of the public to share their personal goals and the steps they are taking to achieve them, with selected individuals receiving a HK$500 Klook voucher to put towards their future endeavours.
The campaign was launched in July and features champion athlete Ho Yuen-kei, a Hong Kong gold medallist in the women’s individual BC3 boccia event at the Paris Paralympics. Her journey of overcoming adversity, the bank says, reflects its own entrepreneurial and resilient spirit – exemplified by its commitment to supporting small and medium-sized enterprises (SMEs).
Guided by the campaign theme, “Purpose is about lifting others”, OCBC Hong Kong aims to encourage individuals across the city to take meaningful steps towards achieving their aspirations, while also supporting and uplifting those around them.
