New wave of content creators say they hope to increase pay transparency by questioning people in the street

Would you be prepared to tell a stranger how much you earn and let them broadcast it all over the internet?

For better or worse, it used to be the case that pretty much the only people who knew your salary were you, your boss and probably HM Revenue & Customs.

But now you might be asked “How much do you earn?” by an influencer armed with a camera and a ring light who stops you in the street as you walk to work. In many cases this blunt question comes later, cushioned by a run of lighter questions.

Or they will ask about other pretty personal aspects of your finances, such as how much rent do you pay, how much do you have stashed in savings, or what is your biggest money mistake or regret.