Deion Sanders does Depend ad for adult diaper after bladder surgery

Colorado coach Deion Sanders did his first advertisement for the Depend adult diaper brand after having his cancerous bladder removed in May.

But it's not just the latest sponsorship deal for Sanders, who also is seen in advertisements for Blenders eyewear, Aflac insurance and California Almonds.

This one is about his personal health.

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“I wasn't joking! I truly DEPEND on @Depend,” Sanders said on Instagram on Friday Aug. 22. “Ain't NO SHAME in taking care of yourself. NO SHAME in getting health screenings. And there certainly ain't NO SHAME in needing added protection or using Depend to stay in the game. That’s not weakness – that’s WINNING”