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Jeep is rolling out a freshly designed model after six consecutive years of annual sales declines.
The Stellantis
automaker unveiled a new Jeep Cherokee on Thursday, the latest move to try to jump-start sales. It’s the first Jeep hybrid system, and the first for Stellantis in North America.
The 2026 Jeep Cherokee redesign aims to evoke the iconic Cherokee SUV brand, which has dotted the company’s history for decades. Jeep had previously discontinued the model in 2023 under Stellantis’ former CEO Carlos Tavares as part of various cost-cutting measures.
