McDonald’s has been criticized in recent years by price-conscious customers. CEO Chris Kempczinski recently admitted the menu has gotten too expensive. The fast-food chain reached an agreement with its U.S. franchises to price eight popular combo meals at 15% less than the total cost of buying the items separately, which will go into effect next month.
McDonald’s has been struggling to hold on to its low-cost image. Now fast food’s largest brand is trying to fix what many of its customers have been saying for months: Combo meals cost too much.
The global fast-food chain that built its customer base on affordability is slashing its combo meal prices. The move comes just weeks after CEO Chris Kempczinski admitted the menu has gotten too expensive.
McDonald’s and its U.S. franchises reached an agreement to price eight popular combo meals at 15% less than the total cost of buying the items separately, the Wall Street Journal first reported, citing people involved in the discussions. The lower prices will go into effect next month. McDonald’s will also reintroduce its “Extra Value Meals” branding with a $5 breakfast deal and an $8 Big Mac and McNuggets special later this year, according to the report.
