Discovering that the beloved, lesser-known beauty brand Milk Makeup is now at Target was a pleasant surprise — like finding a hidden gem in a familiar spot. I’m someone who’s been a longtime fan of the brand’s no-fuss approach, and appreciate that their formulas are a makeup-skincare hybrid, offering something for everyone looking to simplify their routine without compromising on quality. Now that these cult favorites are just an aisle away, I’ll definitely be stocking up. If you’re new to the brand, these are the products I’d recommend starting with.TargetThe iconic gripping primerThe Hydro Grip primer has this incredible ability to make your foundation stick — and stay put — all day long without feeling heavy or cakey. The texture is lightweight and refreshing, thanks to its blend of hyaluronic acid, aloe water and niacinamide, which also keep your skin hydrated. If you’ve ever had a problem with makeup sliding off or fading too quickly, this primer gives your skin a smooth, velvety base that not only locks in your look but actually feels good underneath.TargetA cooling serum stickA serum in solid stick form? That's exactly what this formula is, making it super easy to apply on the go, whether you're at the gym or traveling. It glides on smoothly and instantly cools the skin, thanks to a mix of aloe, cucumber and blue-green algae. Beyond feeling amazing, it hydrates and soothes without any sticky residue, making it perfect for layering under makeup or using throughout the day. If you want a simple, refreshing boost that feels like a mini spa moment anytime, this serum stick is a must-try.TargetThis long-lasting setting sprayThis hyaluronic acid-infused setting spray is a go-to for keeping makeup fresh and radiant all day. It delivers a natural-looking glow without feeling sticky or heavy, and what I love most is how it locks everything in place while giving skin a boost of hydration, thanks to the addition of hyaluronic acid. Whether I’m running errands or heading out for the evening, this spray keeps my makeup looking just-applied — with a healthy, dewy finish that feels as good as it looks.TargetA sheer lip oilFor lightweight hydration with a subtle sheer tint, try this nourishing lip oil. Formulated with hemp seed oil, sunflower oil and coconut oil, it keep lips soft and moisturized (sans sticky residue). It's also available in several translucent shades, including orange, pink and chocolate, making it ideal for everyday wear or layering over other lip products.TargetA multi-use lip and cheek stainIf you demand efficiency from your makeup, this hydrating lip and cheek stain is a winner. Designed to provide a natural, dewy flush of color, its gel-like texture glides on smoothly and blends effortlessly, delivering buildable coverage that enhances your complexion with a fresh, radiant glow. Plus, it's infused with cooling ingredients like cucumber and aloe, giving your skin the refresh it needs. TargetThis juicy tinted lip balmElectrolytes, but for your lips. If you struggle with parched lips, this lightweight formula helps replenish and protect while delivering lasting moisture throughout the day. Available in a variety of flattering shades, Balmade enhances your natural lip tone with a fresh, healthy-looking tint.TargetThis lip and cheek creamMulti-task your makeup routine with this creamy stick that delivers a natural flush to the complexion and rich lip color in one swipe. I use this on rushed days I don't have time to reach for multiple products. I appreciate how it streamlines my routine, offering buildable color that feels lightweight and comfortable throughout the day.Close Trending In ShoppingMore In Shopping