Nongshim, South Korea's largest instant noodle maker, will release a line of products featuring characters from the Netflix hit animated movie "KPop Demon Hunters," the company announced Wednesday. Photo courtesy of Nongshim
SEOUL, Aug. 21 (UPI) -- Nongshim, South Korea's largest instant noodle maker, will release a line of products featuring characters from the Netflix hit animated movie KPop Demon Hunters later this month.
Packaging for the company's popular Shin Ramyun instant noodles and Shrimp Crackers snacks will showcase images of characters from the film, including Rumi, Zoey, Saja Boys and Derpy the tiger, the company said Wednesday.
Nongshim will also launch a new Shin Toomba Sauce and special cup noodles modeled after the snacks eaten by the fictional K-pop group Huntrix in the movie. The company will promote the collaboration through a series of global events, including social media campaigns, digital content and offline pop-ups.
"KPop Demon Hunters' realistic depiction of various Korean cultures, including K-Pop and K-Food, went viral and is creating a global fandom," the company said in a statement. "The frequent appearance of ramyun, a quintessentially Korean food, naturally drew attention to Nongshim."
