The RedNote account has amassed more than 200,000 followers since the company’s first post on Saturday

Apple has joined the popular Chinese social platform RedNote, known as China’s answer to Instagram, in the US tech giant’s latest bid to strengthen its brand presence in the competitive mainland market ahead of the launch of the iPhone 17.

After publishing its first post on Saturday morning, the verified Apple account has amassed more than 200,000 followers on RedNote, a site known for its young, tech-savvy and trend-conscious user base.

Earlier this year RedNote gained worldwide fame, especially in the United States, after many TikTok users signed up for the app in a form of protest against a then-looming ban on TikTok. The ban, which was supposed to take effect on January 19, has been extended three times by US President Donald Trump, as Washington, Beijing, and owner ByteDance work on a deal to divest its American operations.

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