Sports Business
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In one of the most highly anticipated sports and pop culture crossovers of the year, Kansas City Chiefs star tight end Travis Kelce hosted his girlfriend, pop megastar Taylor Swift, on a new episode of his podcast “New Heights,” with his brother, Jason.
With more than 1 million people on the podcast’s YouTube channel, the conversation veered between Swift’s discussion of her new album, her journey to becoming a football fan and a closer look inside her relationship with Kelce. It has been a big week for both Swift and Kelce: On Tuesday at 12:12 a.m. ET, Swift announced the upcoming release of her 12th album, “The Life of a Showgirl.” Later that morning, GQ dropped its September cover, featuring Kelce, along with a long profile and a dozen highly stylized photos.
The Athletic counts dozens of Swifties among its staff. To make sense of the episode and increase your “sports x culture” social currency throughout the discourse following the episode’s release, Jayna Bardahl, Charlotte Carroll and Hannah Vanbiber provided these key takeaways:
